Off page SEO refers to the process of optimizing a website’s visibility and credibility in search engines through activities that take place outside of the website. Off page SEO involves building links from other reputable websites, as well as promoting the website through social media and other online channels.

One of the key of off page SEO techniques is link building, or acquiring links from other websites that point back to your own. Search engines view links from other websites as a vote of confidence, and a website with a large number of high-quality inbound links is generally seen as more trustworthy and authoritative. However, it’s important to focus on building natural, high-quality links rather than engaging in link schemes or buying links, as these tactics can be detected and penalized by search engines.